Business Development
Scroll below to select research from the following scholars
Dr. Charles DesJardins
Title: Adjunct Faculty, Graduate Studies in Strategic Management, Davenport University
Research: A Phenomenological Study of Business Leaders’ Self Actualization
Experience in Business Since Participating in Meta-Coach Training
Institution: Capella University
Committee Chair: Michael H. McGivern, Ph.D.,
Abstract: There are numerous performance interventions that the performance consultant can use to improve the performance of an organization. After a thorough needs assessment is completed, the performance consultant decides on the specific intervention or interventions. One type of performance intervention may include the affectivity of business leaders. The literature suggests that the level of a business leader’s self-actualization can have a correlative affect on their business performance. The literature suggests that when a business leader has physically and cognitively met the lower deficiency needs they will experience the growth needs of self-actualization. The business leader, who leads from this self-actualized base, has a positive effect on the organization. Meta-Coach training purports to improve the self-actualization of its trainees. There was an interview using a phenomenological approach of eight employed and self-employed Meta-Coach trainees, now certified as Meta-Coaches. The interview questions centered about the lived experience of these business leaders experience of self-actualization and experience of improved business performance. The research found that there were seven themes and eight interesting findings from this information. Of these themes, four of them were language similar to the language found in the self-actualization literature. The self-actualization literature had attributes of linguistic markers that are common among those who measure as self-actualizing. The Meta-Coach trainees, who are also business leaders, spoke and believed that they were self-actualizing and that this self-actualizing and the training had a positive effect on their business performance. These findings may offer a possible performance intervention for the performance consultant.
Click the link below to download the study.
Title: Adjunct Faculty, Graduate Studies in Strategic Management, Davenport University
Research: A Phenomenological Study of Business Leaders’ Self Actualization
Experience in Business Since Participating in Meta-Coach Training
Institution: Capella University
Committee Chair: Michael H. McGivern, Ph.D.,
Abstract: There are numerous performance interventions that the performance consultant can use to improve the performance of an organization. After a thorough needs assessment is completed, the performance consultant decides on the specific intervention or interventions. One type of performance intervention may include the affectivity of business leaders. The literature suggests that the level of a business leader’s self-actualization can have a correlative affect on their business performance. The literature suggests that when a business leader has physically and cognitively met the lower deficiency needs they will experience the growth needs of self-actualization. The business leader, who leads from this self-actualized base, has a positive effect on the organization. Meta-Coach training purports to improve the self-actualization of its trainees. There was an interview using a phenomenological approach of eight employed and self-employed Meta-Coach trainees, now certified as Meta-Coaches. The interview questions centered about the lived experience of these business leaders experience of self-actualization and experience of improved business performance. The research found that there were seven themes and eight interesting findings from this information. Of these themes, four of them were language similar to the language found in the self-actualization literature. The self-actualization literature had attributes of linguistic markers that are common among those who measure as self-actualizing. The Meta-Coach trainees, who are also business leaders, spoke and believed that they were self-actualizing and that this self-actualizing and the training had a positive effect on their business performance. These findings may offer a possible performance intervention for the performance consultant.
Click the link below to download the study.
| c_desjardins_phd_doctoral_dissertation.pdf |
@tareionf
Dr. Tareion Fluker
Title: President, Raising Brand Marketing Management
Research Topic: Performance Factors that Influence Marketing Measurement in Successful Small Businesses
Institution: Walden University
Committee Chair: Eric Riedel, Ph.D.
Abstract: During the 2009 economic recession, United States business leaders cut marketing expenditures between 33% and 50% more than they did for any other business expenditure to mitigate financial loss because business leaders often regard marketing as an expense and not an investment. Since there is not a widely applied marketing measurement standard, this multiple-case study focused on finding key performance indicators that healthcare and sales small business leaders in eastern United States with less than 500 employees, and marketing evaluation practices in place, used to evaluate the effectiveness of their marketing. Institutional theory was used as the conceptual framework to explore the key drivers behind marketing measurement practices. The focus of this study was on the experiences of 4 small business leaders in Atlanta, Georgia, and Baltimore, Maryland, who have developed financial and nonfinancial strategies to measure their marketing performance. Data collected for this study included 20-minute interviews with each participant, strategic plans, and field notes. A modified van Kaam and triangulation approach was used for data analysis to identify themes, which included the need to tie marketing measurement to the product or service offering and drive revenue or traffic to their business. The results of the study may benefit practitioners who work on social change strategies because the conclusions clarify effective marketing practices and increase well-being of customers. Further, this study provides recommendations for successful marketing measurement strategies that may help businesses meet the needs of community members.
Click the link below to download the study.
Title: President, Raising Brand Marketing Management
Research Topic: Performance Factors that Influence Marketing Measurement in Successful Small Businesses
Institution: Walden University
Committee Chair: Eric Riedel, Ph.D.
Abstract: During the 2009 economic recession, United States business leaders cut marketing expenditures between 33% and 50% more than they did for any other business expenditure to mitigate financial loss because business leaders often regard marketing as an expense and not an investment. Since there is not a widely applied marketing measurement standard, this multiple-case study focused on finding key performance indicators that healthcare and sales small business leaders in eastern United States with less than 500 employees, and marketing evaluation practices in place, used to evaluate the effectiveness of their marketing. Institutional theory was used as the conceptual framework to explore the key drivers behind marketing measurement practices. The focus of this study was on the experiences of 4 small business leaders in Atlanta, Georgia, and Baltimore, Maryland, who have developed financial and nonfinancial strategies to measure their marketing performance. Data collected for this study included 20-minute interviews with each participant, strategic plans, and field notes. A modified van Kaam and triangulation approach was used for data analysis to identify themes, which included the need to tie marketing measurement to the product or service offering and drive revenue or traffic to their business. The results of the study may benefit practitioners who work on social change strategies because the conclusions clarify effective marketing practices and increase well-being of customers. Further, this study provides recommendations for successful marketing measurement strategies that may help businesses meet the needs of community members.
Click the link below to download the study.
| fluker_doctoraldissertation.pdf |